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About Us

To be a place of comfort and growth for all of our employees

We’re Fine Concepts: a leading shopfitting company in Australia. Offering turnkey fitout services, exceptional project management, and an end result that exceeds your expectations, we’ve illustrated the leading standards for our industry. We work collaboratively. That means everyone on our team: from our designers through to our project managers, and of course, our tradesmen all work together. That way we’re always running on schedule, and everyone knows what stage your project is at. Better yet though, you’ll have one point of contact for your project — this way, we eliminate any additional stress or confusion.

The Fine Concepts Story

Fine Concepts started out as a small cabinet making business in Adelaide’s Holden Hill. With a passion for creating bespoke pieces and livening up spaces, we quickly evolved into a nationally operating business,  specialising in shop fitouts. Today, we create and optimise spaces for any brand or business across a range of industries.

Our team will outline the build process for you from start to finish — so you always know which phase is coming next.

Fitting Together

Damien Brand

ROLE: Director
ABOUT: Damien is the proud Director of Fine Concepts. Our company boasts one of the largest teams of shopfitters in South Australia and this enables us to also operate on a national level. Damien’s line of work is highly sought after within commercial industries. His building experience stems from his years spent in the carpentry and joinery trade, which has expanded the capabilities of the Fine Concepts team. In recent years, Damien also founded an electrical company called Adelaide Fine Electrical. He is heavily involved with the Australian Shop & Office Fitting Industry Association (ASOFIA) and is currently standing as President of the South Australian division and is on the national council. Damien also extends his support and sponsorship across several community-minded, not-for-profit groups, including the disability organisation SCOSA, and other sporting clubs.

David Lovelock

ROLE: Project Manager
ABOUT: David has worked in the shopfitting industry since 2003 and joined Fine Concepts in 2009. David has extensive knowledge of the trade, having carried out a number of industry tailored projects. His career with the team began with shopfitting, where he honed his skills and knowledge of the industry. David now manages all of the projects undertaken by the Fine Concepts team, coordinating our staff and managing progress to meet deadlines and help our team execute their skills onsite. His favourite part of his role as Project Manager is collaborating with our clients. He takes great pride in both the work we deliver and the way we get it done — which ultimately comes down to his effort and guidance of our team.

Mostafa Mohammadi

ROLE: Project Estimator
ABOUT: Mostafa joined the Fine Concepts team in 2014 as an Estimator. His keen eye for detail, coupled with the ability to learn quickly, helped him grow into the Project Estimator position, carrying out all estimating tasks for the company. He is a motivated individual who boasts a friendly and accommodating approach to his role, clients, and workmates. Mostafa also has a Bachelor Degree in Built Environment and Construction Management and Economics (with Honours), and has completed a Communication and Negotiation Skills course from UNC Charlotte, North Carolina, USA.

Lisa Adey

ROLE: Office Manager
Lisa has had many years in accounting and office management, keeping the wheels turning in this crucial role and thriving in a busy environment. Enjoying the diversity that it brings.
She is approachable, friendly and always with a smile, enjoying the contact of staff, sub-contractors and the public.
Revelling in the varied role with a positive can-do attitude, willingness to help out.

Andrew Nichol

ROLE: CNC Programmer/Designer
Andrew has gained a wealth of knowledge and experience through his involvement in the building industry over the past 25 years. A creative cabinetmaker with a keen interest in computers he has combined the two and become a crucial part of our team.
Always aspiring to achieve more and aiming to take everything that he encounters to the next level, he surrounds himself in humble positivity and shows you that whatever it is, it can be done.

To uphold our promise of quality by completing joinery and manufacturing in-house